Mira
MIRA FOR PUBLISHERS

AI content that reads the room

Embed personalised AI experiences on your articles. One line of code. Zero content ops.

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Inside ELLE · Marie Claire · Australian Women's Weekly

ONE ENGINE, EVERY BRAND

One engine. Every brand voice.

The same Mira widget, themed for three different mastheads. Click through to see the demo articles.

ARTICLE CONTEXT

The widget reads the room

Mira's interpretation adapts to the article it sits inside. The same dream surfaces different meaning depending on the editorial context the reader arrived through.

ON A WELLNESS ARTICLE

I was swimming in a vast ocean, but the water was warm and the sky was a colour I couldn't name.

An invitation to self-care

The ocean here is your inner weather, and the unfamiliar sky suggests an emotion you haven't yet named. The dream is asking whether you're letting yourself float — really float — or whether you're still holding the side of the pool.

ON A RELATIONSHIPS ARTICLE

I was swimming in a vast ocean, but the water was warm and the sky was a colour I couldn't name.

A reading on emotional depth

The vastness here is the depth you're capable of holding for someone — yourself or another. The unfamiliar sky names an emotional register you're newly available for. The dream is tracking a capacity that's expanding faster than you've had words for.

Same dream. Different article. Different lens. The widget reads the page title, topic, and editorial register at load time and conditions the interpretation accordingly.

ENGAGEMENT, NOT CLICKBAIT

Real engagement, not clickbait

Targets from our private beta. Real numbers from our micro-test cohort drop here in late June.

>120s

Median engagement time

vs ~30s for industry article-page average

>60%

Widget completion rate

of readers who open the widget submit a dream

~38%

7-day return rate

of widget users return to the publisher's site within the week

Targets, not historicals. Live data ships with the case study in late Q2.

Ready to see it on your site?

Drop your email and we'll set up a 20-minute walkthrough on a draft article from your own newsroom.

Currently piloting with Are Media (ELLE, marie claire, Australian Women's Weekly).